TPC Wire & Cable Corp. (TPC), a leading supplier of wire, cable, connectors, and assemblies for harsh industrial environments, is pleased to announce it has executed an agreement with Broland of Seoul, South Korea to operate as TPC’s exclusive distributor in Korea. The relationship supports TPC’s decade-long, global approach to business and is aligned with the company’s strategy to expand its international presence through strategic partnerships. The newest branch of operations is expected to generate sales growth in Korea and throughout Northeast Asia.

“We’re delighted to formalize our relationship with Broland,” said Jeff Crane, CEO of TPC Wire & Cable Corp. “Broland is the right partner to help us extend the TPC brand into Northeast Asia and to better serve our steel and automotive customers there. Our vision is to Power Customer Performance Worldwide. This distribution agreement with Broland is an example of the actions we are taking to fulfill that vision.”

TPC currently serves customers in 17 countries outside the United States including Canada, Mexico, Chile, Zambia, Sweden, Saudi Arabia, China, and beyond. TPC partners with in-country distributors to market the value of its products and serve local customers. In 2015, TPC acquired Enersave Wire & Cable, its distributing partner in Mexico City now operating as TPC Wire & Cable Mexico.