Prysmian Group has announced organisational structure and management appointments for the Projects BU — responsible for High Voltage submarine and underground cable systems for power transmission — with the ambition of grasping the energy transition opportunities and ensuring the perfect execution of the recently secured German Corridors cable projects. Detlev Waimann has been appointed Projects Chief Commercial Officer, tasked with leading the submarine power, submarine telecom, high voltage underground and offshore specialties areas, whereas Alberto Boffelli is entrusted with the role of Projects Chief Operating Officer, being responsible for the project delivery phase, including installation and operations areas.
“We are ready to tackle the challenges of the energy transition by leveraging on our state-of-the-art technologies, wide range of assets and installation capabilities, and our highly skilled organisation and human resources,” stated Hakan Ozmen, EVP Projects BU. “Cables are the backbone of power grids, and having a reliable, smart and widespread power transmission network is essential to carry renewable energy from the regions where it is generated to those where it is consumed, enabling the shift towards a low-carbon economy,” Ozmen concluded.
In recent years, Prysmian Group heavily invested in products and technologies to support the transmission network expansion, and P-Laser — our 100% recyclable and high-performance cable technology able to reduce CO2 emissions by 40% — is a great example of this. P-Laser is the Group’s solution for the energy transition and will be employed in two German Corridors projects, where Prysmian will be responsible for underground cable connections to carry energy from the North of Germany, where renewable energy is being generated, to more southerly regions, where it is consumed.
To further strengthen our commitment towards the energy transition, the Projects BU launched a new brand strategy able to deliver clear messages to all the Group’s stakeholders and meet the industry’s new challenges.
The turn-key submarine power and extra high-voltage underground cable systems will be branded “Powerlink. A Brand of the Prysmian Group”, to differentiate them and raise the visibility of one of the Group’s businesses with the greatest added value and technological content. The Submarine Telecom line goes under the brand “Prysmian NSW. A Brand of the Prysmian Group” to leverage on NSW’s brand equity, while protecting and growing this business. NSW became part of Prysmian Group following the acquisition of General Cable. The other ranges, which supply only submarine power and extra high-voltage underground and offshore specialties, will be branded “Prysmian. A brand of Prysmian Group”.
Image source: Courtesy of Prysmian Group
Read more Wire & Cable news here