Cimteq, the leading software provider to the global wire and cable manufacturing industry, has released a new White Paper entitled: Implementing an Effective Marketing Strategy in the Modern Age. 

Cimteq said: “Our White Papers are proving popular in the world of wire and cable manufacturing, and we are pleased to present the latest one, written by guest contributor John Morrison, owner and editor of Cable Technology News. John’s paper focuses on the challenges facing smaller manufacturers when implementing an effective marketing strategy.”

John Morrison said: “Many smaller wire and cable manufacturers that are experiencing growth will have relied on a good, sound sales and product development strategy, with marketing usually being looked after by an in-house team, perhaps even by the Managing Director/CEO. Within the modern landscape, however, companies will eventually need to employ marketing professionals and implement a marketing strategy.

The paper concludes that online, modern, and digital marketing are not new anymore; they are part of our day-to-day lives. Therefore, manufacturers need to have everything they require to be part of the digital age. Keep abreast of and embrace the latest digital technologies essential to delivering your sales and marketing strategy, and your company will not get left behind. Download this latest White Paper here:

Image source: Courtesy of Cimteq

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