Datwyler recently gained Mejdaf, a leading Saudi enterprise, as a distribution partner

Datwyler Middle East recently signed a distribution agreement with Mejdaf to extend the company´s reach in the Kingdom of Saudi Arabia. Mejdaf will stock Datwyler data cabling and fire safety products in their central warehouse in Riyadh as well as in their 20 subsidiaries throughout the kingdom.

Saudi Arabia is a very important market for Datwyler. Datwyler Middle East foresees a major growth in sales revenue being generated from the Kingdom in coming years. Customers in Saudi Arabia are looking for the latest technical solutions for their growing ICT sector, and with its Swiss quality and offerings, Datwyler can cater to all the infrastructure requirements.

In addition to channelling Datwyler´s most commonly used products through their various outlets, Mejdaf is working with their large network of system integrators and contractors who design and implement data network and other cabling projects though their dedicated networking sales and technical support teams. Mejdaf therefore has a high profile and a strong, widespread presence in Saudi Arabia. For Datwyler with its high-quality products portfolio, Mejdaf is a perfect partner.

Mejdaf, founded in 1979, is a leading Saudi enterprise. Being a distributor for more than 250 technology companies from across the globe Mejdaf sees itself as an incubator for state-of-the-art technologies in the Kingdom. The company provides its customers with a choice of over 40,000 stocked products, a comprehensive range of value-added services, and tailored solutions to support various business needs.

“From the date that the agreement took place, we started a brand awareness campaign of the Datwyler products through our country wide distribution stores, and we have got incredible customer feedback. We are expecting Datwyler market share in Saudi to dramatically increase within a short period of time,” said Tamer Galal, Sales Director Mejdaf.