The Wire Association International (WAI), Inc. announces the inaugural “Industry 4.0 Pavilion” to be introduced at the Interwire 2021 Trade Exposition on October 26-27, 2021, at the Georgia World Congress Center, Atlanta, Georgia, USA.

The Industry 4.0 Pavilion will illustrate how machine learning, automation, artificial intelligence, big data, analytics, IoT, predictive maintenance, and other factory and machine enhancements can positively affect the way wire is made and how well manufacturers compete on the world stage.

A collaboration between The Wire Association and Messe Düsseldorf North America (MDNA), the Industry 4.0 Pavilion will feature displays and educational briefings from ADVARIS; Cimteq; Davis-Standard; 40Factory SRL; InnoVites; MFL Group; MindSphere World Italia; Oden Technologies; Parsable; Rockwell Automation; Sikora; and TROESTER.

Commenting as one of the key organisers of the Industry 4.0 Pavilion, Richard Baker, Vice President of Engineering, Prysmian Group North America, referenced the “…technical presentations that will showcase the latest technologies of the 4th Industrial Revolution” and said, “Companies will demonstrate how Industry 4.0 technologies are applicable to wire and cable manufacturing and how the efficiency of equipment and processes can be significantly enhanced through their use.”

Tom Mitchell, President of MDNA said, “We are looking forward to being face to face this fall in Atlanta where we will work together on the industry 4.0 Pavilion.”

Willem Sundblad, a key organiser of, and exhibitor in, the pavilion and Co-founder and CEO of Oden Technologies, said, “This is an excellent opportunity to meet your customers, meet your suppliers, and network with your peers.” He invites visitors to learn about Industry 4.0 and find out where to start their digital journey “because it is a topic on everyone’s mind.”

The 2021 staging of Interwire will mark 40 years since its inception. Hosted biennially, Interwire is an international trade event that includes exhibiting companies, speakers, and visitors from more than 50 countries. See developing details at

Interwire 2021 registration is now open at: Since all activities will be held on the exhibit floor, registration includes the Industry 4.0 sessions, exhibits, keynote, production solutions, and welcome reception. Advance registration pricing is as follows: WAI member: $75 USD; New WAI member: $140 USD; Nonmember: $175. Registration for the hybrid Fundamentals of Wire Manufacturing course is separate with advance rates as follows: WAI member: $295 USD; New WAI member: $395 USD; Nonmember: $445.

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