The Wire Association International (WAI), Inc. announces recent developments by its Industry 4.0 Task Force, along with the participation of Messe Düsseldorf North America, toward the introduction of an Industry 4.0 Pavilion on the Interwire 2021 exhibit floor at the Georgia World Congress Center (GWCC), Atlanta, Georgia, USA. The new show dates are October 26-27, 2021.

The goal of the new venture is to establish and showcase relevant machinery, software, and process demonstrations that illustrate smart technology as it relates to the wire and cable making industry.

The space will include 12 companies half of which will represent the smart manufacturing field; the other half will showcase companies, established within the wire and cable industry, that have adopted these or other new technologies in their processes and equipment. Space among these exhibits will be dedicated to brief, scheduled demonstrations within a socially distanced theatre configuration.

Following the “Industry 4.0” theme for Interwire 2021, WAI is planning an allied educational program with presentations from both the smart technology field as well as its traditional technical papers.

Commenting on the new venture, 2021 WAI President Thomas Heberling said, “WAI has a proven 90-year history of providing stellar educational experiences to the industry. This new Pavilion at Interwire will serve WAI’s mission and introduce new technology that affects our stakeholders. We are pleased to build a relationship with Messe Düsseldorf North America for a co-created Pavilion that may be repeated at future events.”

“As the U.S. subsidiary of Messe Düsseldorf, the organizer of wire Düsseldorf, we have been active in the North American market for over 30 years in the wire and cable industry and serve as a link for U.S. and international companies to access markets all over the world. This partnership on the Industry 4.0 Pavilion at Interwire 2021 with WAI is a logical continuation to open up new market opportunities, expand on the technological and educational advancements on this continent,” said Tom Mitchell, President of Messe Düsseldorf North America.

The 2021 staging of Interwire will mark 40 years since its inception. Hosted biennially, Interwire is an international trade event that includes exhibiting companies, speakers, and visitors from more than 50 countries. See developing details at www.interwire21.com.