General Cable (NYSE: BGC) announced today that it has been awarded an order by Avista, a utility company that has been involved in the production, transmission and distribution of energy in the U.S. Pacific Northwest for 125 years, to support transmission capacity growth with a high performance conductor for a new transmission line rebuild that will offer greater load-carrying capability. The project will consist of a 4.5 mile 115 kV transmission line rebuild that will support additional capacity and increase reliability without modification to the specified conductor design.

General Cable will apply its groundbreaking E3X™ Technology to a TransPowr® 795 kcmil ACSS Drake bare overhead conductor to enable Avista to keep pace with its growing demand for energy. The patent-pending E3X Technology is a thin, durable coating applied to the surface of any General Cable overhead conductor. It is engineered to improve grid efficiency by lowering operating temperature reducing power losses and increasing power carrying capacity, allowing greater efficiency and lower total system costs without compromising safety and performance.

“This project is an example of how through partnerships and technology, we can modernize our energy infrastructure while setting new standards for reliability and sustainability to supply safe, clean, reliable and cost-effective power for generations to come,” said Joshua Katzman, Vice President of Sales, General Cable Electric Utility Products. “As a leader in safety, quality and innovation, General Cable is pleased to partner with Avista to add electric transmission capacity and enhance grid resiliency by using our E3X Technology.”

Heather Rosentrater, Avista’s Vice President of Energy Delivery, said “Using General Cable’s E3X Technology in Avista’s transmission rebuild project reflects our company’s tradition of innovation in delivering energy to our customers. The additional current capacity the E3X Technology provides allows Avista greater operational flexibility when removing other area transmission lines from service for maintenance.”

For more information about the E3X Technology please visit